I Hate Design Agency (IHD) helps to provide assistance to start-ups and SMEs where they need it most, due to their restricted size. The agency thus enables these companies to benefit from the services of a Design Director and an approach to design management whose success stems from the fostering of long-term partnerships.

We firmly believe in the potential of a complete approach revolving around all the key axes of design (digital, graphic, product, services…). Our ability to ascertain coherence between the various design sub-specialties enables us to provide valuable support to our clients’ board of directors, executives or marketing departments and help them define their priorities and thus set up a long-term strategy… the key to success.

Design Strategy by I Hate Design

We optimize the input provided by each contributor and hence budget projects over 3, 4 or 5 years by sequencing work into phases. As well as setting up web services to optimize the development of the various concepts, we always recommend involving several of our clients’ employees, and not only at management level.

I Hate Design: design ladder

We are constantly striving to optimize our service based on the experience acquired from working on our various projects in the United States with The FIX, FirstWorks or P2link for instance, as well as in France. By surrounding ourselves with professionals specialized in web, graphic, product and interior design as well as fashion and consulting, IHD has the scope of expertise required to manage projects for clients in the services, healthcare, industrial or culinary arts.

Working with a Design Director and setting up a design management policy is of crucial importance when it comes to developing a business with a modern outlook. Design strategy is nowadays what enables a company to stand out.

A designers & partners network


Global Designer

Drawing on extensive Design Office and Industrial Design (Rubika) experience, Marc has created or co-created a range of design agencies and companies in the digital and medical sectors. His role as Design Director is to work with clients either alone or with a team of experienced multidisciplinary designers. Marc is the founder of I Hate Design.
Expertise: global design, services, identity, products, UX-UI, motion
Experience: + 25 years
Marc Molon - CDO - Designer Global

Michael ALLIO

Practical Strategist

An expert in innovation and strategy, Michael has led strategy consulting firms and start-ups in numerous American industries (food, health, NGOs, philanthropy, automotive). He has also managed design and media agencies. Its ‘super power’: linking design, innovation and identity to the company’s commercial strategy through its marketing mix. Michael is an expert in “franglais”.
Expertise: innovation, strategy, marketing mix.
Experience: + 25 years allioassociates.com
Michael Allio - Expert en stratégie et innovation


Industrial Designer

Being convinced of the need to provide concrete answers to current challenges, Thierry applies his engineering skills (18 years in the industrial sector) to responsible design. Thierry brings his technical expertise acquired with a range of materials (steel, aluminum, glass and wood) to I Hate Design projects, from his own studio but also within a “ReDesigners” collective which Marc is also part of.
Expertise: furniture, products, Design Office
Experience: + 20 years
Thierry Triolier - Designer Industriel


Graphic Designer

Maud defines and refines a brand’s visual identity and develops a strategic stance based on its history and its values. She has the unique ability to construct as many images and universes as there are stories to communicate, and to turn feelings and the intangible into visual representations.
Expertise: logo, identity, brochure, space design
Experience: + 20 years
Maud Moretton - Designer Graphique


Industrial Designer

Extensive experience in Automotive Design and attention to detail acquired in the Luxury Sector have enabled Luc to acquire a pragmatic outlook revolving around quality and efficiency. Being specialized in digital creative tools and an expert in 3D modeling, Luc is now a much in demand freelancer.
Expertise: Alias 3D, Key Shot, Maya, Substance
Experience: + 25 years
Luc Bonnot - Designer Industriel


3D and Motion Designer

Gaëtan is a motion design and 3D expert with a solid background in graphic design (École Émile-Cohl). His ability to rapidly gain a 360° perspective of communication projects make his input truly invaluable.
Expertise: Maya, Blender, 3DS Max, After Effects
Experience: + 20 years
Gaëtan Robert - Designer 3D / Motion

Nicolas LAFAY

Web Designer

Nicolas is a web designer and photographer. He is involved in all stages of Web project management from hosting to adding the final touches including work on databases and UX-UI integration. Nicolas also draws on his experience as an events and extreme sports photographer, resulting in a unique web-project perspective.
Expertise: PHP, Java-Script, HTML, CSS, WordPress, Elementor
Lightroom, Photoshop

Experience: + 20 years
Nicolas Lafay - Designer Web


Furniture Designer

Benoît leads many participatory design projects. It defends an eco-responsible and inclusive design towards users with a strong social added value to create services, urban developments or sustainable products. Benoît has been collaborating for 4 years with Atelier Emmaüs on furniture design projects, combining circular economy and service design for several social landlords.
Expertise: furniture design, participatory design, eco-responsible project
Experience: + 15 years
Benoît Fournier-Mottet - Designer de mobilier


Photographer – Video Editor

Olivier has worked for and managed several photography studios. He oversees the entire production process: outdoor photography, studio photography, fashion, modelling, and has also made several films for governmental organizations. Olivier is a keen art enthusiast and has opened a gallery in Lyon.
Expertise: outdoor photography, studio photography, packshot, video
Experience: + years
Expérience : + 25 ans
Olivier Deléage - Photographe - Vidéaste

Dominique PARET

Innovation and Financial Expert

Having graduated from the Institut Mines Télécom and followed a career in finance then the digital sector, Dominique became a Project Director for the local authorities [Collectivités territoriales] working alongside the Management Board and specialized in providing support to startups. He is currently General Director of Cité Services, a subsidiary of the Cité du Design.
Expertise: management, innovation, business model
Expérience : + 25 ans
Dominique Paret - Expert Innovation & Finances


Network of Designers in the AURA region

I Hate Design is part of the Designers+ network and Marc is a Member of the Board. Since its creation in 2007, Designers + has become a renowned designers’ hub in the Auvergne-Rhône-Alpes (AURA) region. Being located in Saint-Etienne, the French design capital, Designers+ brings together a range of graphic, product, services, furniture and spatial design experts.
Expertise: graphics, products, UX-UI, textiles…
Created in 2007
Réseau Designers+