Complete creation of the design strategy for the new Maison Duculty brand. I Hate Design created its logo, branding as well as the packaging, and participated in the creation of the Saucibox concept. Creation of the retail website, mockup, design, organization, and management of various service providers involved in the project. A project that was highly successful worldwide and in particular in Japan, was rewarded with several prizes and was also the subject of a TV report on Capital M6 (popular French TV show).

Role: Design Director

Client: Maison Duculty - Salaisons du Mon Pilat