LAO is above all a place with a soul. This hotel-restaurant, which is ideally located at the foot of the ‘Grand Ballon’ has been run by the Marck family since 1927. Muriel and Thibaut, the fourth-generation of owners, asked I Hate Design to refresh their brand on a step-by-step basis to reach out to a new clientele: visual identity, logo, font, harmony of colors, website… Furthermore, this is a partnership with long-term ambitions as there are plans afoot to modernize the venue.

Role: Design Director

Client: L'AO hotel restaurant famille Marck

Logo - Hôtel Restaurant L’AO - Famille Marck - Alsace